Privacy policy

Introduction

This Privacy Policy explains how Fractive Ltd, trading as SME Money ("we", "us", "our"), collects, uses and protects your personal data when you visit smemoney.co.uk and use our introduction service. We are an Introducer Appointed Representative, not a lender, broker, insurer or brokerage, and we handle your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Fractive Ltd is registered with the Information Commissioner's Office (ICO) under registration reference ZB648666.

This policy applies to information we collect through our website, our calculators, our enquiry and application forms, and any other contact you have with us. It does not cover how the broker, brokerage, lender or insurer we introduce you to handles your data - each of those firms is responsible for its own privacy practices, and we would encourage you to read their privacy information separately.

Information we collect

We collect personal data directly from you when you use our calculators, complete an enquiry or application form, or contact us by phone, email or through the website. We may also collect limited technical data automatically when you browse the website.

Personal Information

When you use our calculators or submit an enquiry, we ask for the information we need to understand your business and match you with a suitable broker or brokerage partner. This typically includes:

• Name, email address and telephone number
• Business name, registration number and address
• Financial information required to assess your application
• Identity documents where required for verification

Technical Information

When you browse our website, we automatically collect some technical information, such as your IP address, browser type, device information, and how you interact with our pages. We use this information, together with cookies and similar technologies, to keep the website secure, understand how it is used, and improve your experience. See our Cookie Policy for more detail.

How we use your information

We use your personal data for the following purposes, relying on your consent, our legitimate interests in operating and improving our introduction service, or the steps we need to take at your request before you enter into an arrangement with a partner firm:

• To process and assess your finance application
• To match you with suitable lenders from our panel
• To communicate with you about your application status
• To comply with our legal and regulatory obligations
• To improve our services and website experience

Sharing your information

To provide our introduction service, we share your information with the broker or brokerage partner we match you with. That partner may in turn share your details with the lenders or insurers on its panel in order to source funding or cover for you. We do not sell your personal data.

We may also share your information with service providers who support our business, such as IT, hosting and analytics providers, and where required by law, by a regulator, or to protect our rights, property or safety, or that of others. Any firm that receives your data in this way is required to handle it securely and only for the purpose for which it was shared.

Data retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this policy, including providing our introduction service, dealing with any enquiries or complaints, and meeting our legal, accounting and regulatory obligations. Where we no longer need your data for these purposes, we securely delete or anonymise it.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing

To exercise any of these rights, or if you have any questions about how we use your personal data, please contact us using the details below. We will respond to your request within the timeframes required by law. If you remain unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, or by calling 0303 123 1113.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer at:

Fractive Ltd (trading as SME Money)
info@smemoney.co.uk
0800 123 4567